Gold Star Ride Identity

The Gold Star Ride is cross-country bicycle ride that was initially taken on a personal challenge. However, our client wanted to dedicate the ride to a greater purpose. She is using the bike ride as a vehicle for connection with Gold Star military families. The purpose of the Gold Star Ride is to honor fallen heroes by visiting their hometowns, meeting their families, learning their stories, and sharing those stories with the world as portraits of inspiring service and sacrifice.